“We are thrilled to continue our partnership with GLAAD to support the important work they do year-round,” Long continued. Available in two sizes-4 ounces and 15.6 ounces-$1 from each pack purchased will be donated to LGBT advocacy group GLAAD. “Through the return of SKITTLES Pride packs, we emphasize our commitment to not only being a great place to work, where all Associates can feel seen and accepted, but also our commitment to people in our communities by continuing to shape a world that is connected, caring and celebratory,” Chief Marketing Officer Sarah Long said. Last year, the packaging read “Only one rainbow matters during Pride.” “Skittles is passionate about advocating for the LGBT community, which is why we have chosen to bring back Skittles Pride Packs as a symbol of our cemented efforts and support for the community,” Mars Wrigley said in a statement to. Ahead of the June Pride Month, Americans can expect to see boring grayscale packaging for the iconic rainbow-colored confections to appear at Walmart, Target, Kroger, and Albertson’s-owned markets-among other smaller retailers.
Skittles is puckering more than smackable lips this summer as it reprises a limited edition Pride Month campaign from 2020 meant to honor the LGBT community.
